Music Video introduction
1) What is the purpose of a music video? To sell the products (the song) but also promotes things like which album the song is in, if the song is part if a film, merchandise such as shirts, an upcoming tour of the artist. It allows the audience to access the product through its promotion. 2) How has the digital age changed the production and distribution of music videos? That music videos and songs are easily accessible and available all the time. This is problematic for the music industry as audiences are less likely to buy the actual copy of the song as they can listen to it for free. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music Entertainment, Universal Music Group and Abu Dhabi Media (along with content licensed by EMI). Vevo is a video hosting site specifically for music . It was created so YouTube and google can get a share of the revenue made from advertising . 4) What are the key conventions of a music video? Movement ...