Viraj- Media Coursework Blog 2: Mr Halsey

1) What is the purpose of a music video? To sell the products (the song) but also promotes things like which album the song is in, if the song is part if a film, merchandise such as shirts, an upcoming tour of the artist. It allows the audience to access the product through its promotion. 2) How has the digital age changed the production and distribution of music videos? That music videos and songs are easily accessible and available all the time. This is problematic for the music industry as audiences are less likely to buy the actual copy of the song as they can listen to it for free. 3) Which three major record labels are behind VEVO? What is VEVO and why was it created? Sony Music Entertainment, Universal Music Group and Abu Dhabi Media (along with content licensed by EMI). Vevo is a video hosting site specifically for music . It was created so YouTube and google can get a share of the revenue made from advertising . 4) What are the key conventions of a music video? Movement

 1) Introduction to TV Drama 2) Capital: CSP case study and analysis 3) Capital: Marxism and Hegemony 4) Deutschland 83: CSP case study and analysis 5) Postmodernism and Deutschland 83 6) TV: Industry contexts

Independent: British viewers can't get enough of foreign-language dramas 1) What does the article suggest regarding the traditional audience for foreign-language subtitled media? That 15 years ago it would have been odd to watch something with subtitles , but now in this society it is mainstream . 2) What does Walter Iuzzolino suggest is the key appeal of his 'Walter Presents' shows? Its exclusivity due to the range of his foreign drama. 3) The article makes an interesting claim for the popularity of subtitles in the multi-screen age. What does it suggest? We are frequently distracted by pings from twitter and WhatsApp so subtitles make as focused and glued to the screen. 4) What are the other audiences pleasures of foreign TV drama suggested by the article? You grow love to where the drama is set , the houses, what the people wear from that country, the voices/accents and language. Film School Rejects: The foreign TV dramas you're missing out on 1) What does the artic