Introduction to radio
BBC Sounds Read this Guardian feature on the launch of BBC Sounds and answer the following questions: 1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’? They don't reach the audience which they wish to target, "It has half the national market" where other radio station have up to 34 million weekly listeners. 2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app? Purnell says just 3% of under 35's use the iPlayer catch-up radio app. 3) What is BBC Sounds? An app and website which will have radio livestreams, catchup services, music mixes and podcasts. 4) How do audiences listen to radio content in the digital age? People nowadays use apps such as Spotify or apple music to stream music and podcasts on apple podcasts. They also use voice assistants such as Alexa to listen to the radio. 5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audien...