Film Industry: Assessment learner response

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

  • Total = 13 = B
  • WWW - Q3 is very strong: clear knowledge of the CSP shown in an extended top-level response.
  • EBI - Q1+2 is what slightly holds you back here. In Q1 you've almost gone too detailed in your explanation and missed the crucial bit: providing content guidance that audiences trusts and that reflect public opinion/expectations.
  • LR see blog


2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

  • Q1 - 2/3 - regulated to protect young people from content that may be considered harmful such as violence, sex/nudity, bad language and matters of taste/decency.
  • Q2 - 4/6 - trailer/film poster - emphasises music of Springsteen and also Gurinder Chadha's past successes, which attracts existing fans of both. Social media creates word of mouth, which reaches out to younger audiences.
  • Q3 - 7/9 - new technology is opening new ways to distribute films and so Blinded By The Light has an extended slot on Amazon Prime which will bring some of the money that they lost, but it is till an example of how the cultural industries is still a "risky business".


3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

  • They had premieres in London, Luton and Asbury Park (which was attended by Bruce Springsteen) - this was used as it generates a lot of attention from the media and increases awareness of the film, especially when Springsteen attended one of these, this attracts more media coverage and also fans of Springsteen to watch the film (creates a larger audience/fanbase).

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

  • New technology is opening new ways to distribute films and so Blinded By The Light has an extended slot on Amazon Prime which will bring some of the money that  they lost, but it is till an example of how the cultural industries is still a "risky business"
  • Blinded By The Light generated great excitement and the Sundance film festival, resulting in an all night auction, that sew New Line Cinema pay $15 million to distribute the film.
  • Blinded By The Light received a huge, global marketing campaign to try to turn the film into the next Bend It Like Beckham global hit, which could have easily cost more than the $15 million budget.

Comments

Post a Comment

Popular posts from this blog

Crime drama pre-production

1) Script Write the full  script  for your TV drama extract.  LINK TO DOCUMENT 2) Shot list Write a comprehensive shot list for every single possible shot you plan to film for your crime drama extract. For three minutes of film, that is going to be a LOT of shots - quite possibly more than 200. LINK TO DOCUMENT 3) Mise-en-scene planning Costume - Suits to portray that these characters are are detectives and are highly respected and specialised in their field.  Lighting - In the first scene I will have a low key chiaroscuro effect on the main character who will be looking at a police crime map board. In the second scene I will have a lot of high key lighting and also using as much natural light as possible as the setting will be the crime scene and will be shot in the day. Actors/performers - In the first scene I will have the main character looking at the board with his back towards the camera (Barthes - enigma). In the the second scene I will have the characters wal...
Read more

Coursework: Print brief research and planning

Image
  Front cover 1) Research  TV listing magazine front cover key conventions . Find at least five examples of TV listings magazine front covers and post them to your blog. This will give you a good idea of the type of magazine you need to produce. 2) Note down the  design elements  you notice in each front cover example you research and look for aspects you can use in your own work (e.g. camera shots, page design or cover lines).  The subjects are giving a direct mode of address with them constructed in the center of the page. The cover lines are placed around them. Colour schemes match with each other. 3) What  key conventions  can you find across different types of front cover - e.g. title placement, cover lines, main flash or cover line, date/price/barcode etc. All the titles/masthead are placed at the top. Cover lines are placed around the subject and not overlapping on their faces. The main flash is placed beside the main subject, refe...
Read more

Deutschland 83: case study

Image
Introduction: Reviews and features Read the following reviews and features on  Deutschland 83 : The Guardian - Your next box set: Deutschland 83 The Guardian - Deutschland 83 Pity the Germans don't like it 1) Find one positive aspect and one criticism of  Deutschland 83  in the reviews. The Guardian suggests that "Deutschland 83 is serious thriller driven by jeopardy of the all-out nuclear kind." They also criticise it suggestion "Massive hype only generated 3 million viewers...beaten by The Voice on the other side."  2) Why does the second Guardian article suggest the Germans didn't like the show? Focusing on Martin who is an East German spy makes viewers empathise with him, even though in real life these "Stasi officers are cruel ideologues who blackmail family members and fake reports for political ends." 3) Find three 'below the line' comments from either of the Guardian articles. What did the audience think of  Deutschland 83 ? Do you ...
Read more